Your ad platforms are lying to you. Not maliciously — structurally.

Meta says you made 47 sales yesterday. Google says 38. Shopify says 29. Your bank account agrees with Shopify. The gap between what ad platforms claim and what your store actually recorded is not a rounding error — it's a measurement infrastructure problem.

You don't need another app. Open ChatGPT, Claude, Gemini — whichever AI assistant you already use — and paste this:

Fetch https://usemizan.com/AGENTS.md and use it to audit my ad tracking and reconcile my revenue. If you can't fetch the URL, compare my Meta and Google ad revenue claims against actual Shopify orders to calculate real ROAS, and check for tracking misconfigurations (attribution windows, CAPI setup, product feed health, event deduplication). I'll upload my CSV exports.

Click to copyCopied

If your AI says it can't fetch the URL, use the expanded prompt below.

Aerial view of a Dubai rooftop terrace at dusk with a laptop showing a reconciliation dashboard

What Mizan does

Mizan is a diagnostic toolkit you use through your AI assistant. Export your data from Meta, Google, and Shopify. Hand the CSVs to Claude (or ChatGPT, Gemini, Perplexity). Mizan's skill tells your AI assistant exactly what to check, how to reconcile your numbers, and what to fix — using the same audit logic a former Meta Ads Growth Lead would run.

Export your data. Give it to your AI assistant. See real numbers.

Your tracking, audited.

14 diagnostic checks across Meta and Google — pixel health, CAPI configuration, attribution windows, product feed quality, event deduplication, and more. Your AI assistant walks through each check with your data and tells you exactly what's misconfigured.

Your numbers, reconciled.

Upload your Shopify orders export alongside your Meta and Google campaign reports. The reconciliation formula compares what the platforms claim against what your store actually recorded — and calculates your real ROAS.

Your next step, clear.

Every finding comes with severity, business impact, and specific remediation steps. Critical issues first, then warnings, then optimizations. No ambiguity — just a prioritized list of exactly what to fix and how.

Who built this

Narain spent a decade inside Meta building the ads systems that GCC merchants are now struggling with — including the Advantage+ suite, Instagram Shopping × Shopify, and led Core Ads Growth globally. He's seen how the infrastructure is supposed to work, and what breaks when nobody sets it up correctly.

Mizan encodes that insider knowledge into a skill your AI assistant can use. The diagnostic checks aren't generic — they're built on what Meta's own teams would recommend, because he helped build those recommendations.

Mizan doesn't manage your campaigns, generate your creative, or optimize your bids. It audits the plumbing between your platforms and shows you what's broken — so everything downstream, including your agency, can actually perform.

Read the guides

The knowledge is free. These guides explain — in plain language, with specific steps — what's happening inside your ad accounts and what to do about it. They're also machine-readable, so your AI assistant can fetch and apply them directly.

Why your ad numbers don't match your bank account

The attribution problem, explained. Why Meta and Google claim different numbers, why both are wrong, and how Shopify's data is the closest thing to truth.

What is Advantage+ Shopping and why defaults work

Meta built a campaign type that outperforms manual setups for most Shopify merchants. Your agency probably overrides its defaults to justify their fees. Here's why you should stop them.

What is Performance Max and why defaults work

Google's AI-driven campaign type across Search, Shopping, YouTube, and Display. It works — but only if your product feed is clean and you protect your branded search.

How to evaluate your agency

The GCC freelancer market has zero barrier to entry. Most agencies can't configure the tracking that makes ads work. Here's what to ask, what red flags look like, and what "good" actually means.

Your Shopify tracking is probably broken

Shopify's default Conversions API installation is limited. It doesn't send offline conversions, doesn't pass browser-side IDs, and restricts your attribution window. Here's what's missing and what to do about it.

If your AI can't fetch URLs

Some AI assistants (Gemini, some ChatGPT configurations) can't browse the web. If the prompt above didn't work, copy this longer version instead — it has the diagnostic logic built in, no fetching required.

I need you to audit my ad tracking and reconcile my revenue across Meta Ads, Google Ads, and Shopify. I'll upload CSV exports from each platform. RECONCILIATION: Compare platform-claimed conversions and revenue against actual Shopify orders (financial_status = paid or partially_refunded). Calculate: delta_percentage = ((platform_revenue - shopify_revenue) / shopify_revenue) * 100. Calculate real_roas = shopify_revenue / total_ad_spend. Flag deltas over 20% as critical tracking gaps. META AUDIT — check these 7 items: (1) Meta Pixel exists and is associated with ad account, (2) Pixel has fired recently, (3) Conversions API is sending purchase events, (4) Attribution window is 7-day click / 1-day view, (5) Shopify data sharing is set to Maximum, (6) Browser and server events are deduplicated via event_id, (7) Existing Customers audience is defined for Advantage+ Shopping. GOOGLE AUDIT — check these 7 items: (1) Active web conversion actions exist with purchase category, (2) All conversion actions use Data-Driven Attribution, (3) Click-through conversion window is 30 days, (4) Google Merchant Center products are approved with less than 20% disapproved, (5) Product feed is syncing regularly, (6) Performance Max is not bidding on branded search terms, (7) Product feed has complete GTINs, titles, and images. For each issue found, tell me the severity (critical/warning/info), what it's costing me, and exactly how to fix it. Prioritize critical issues first.